Evaluation, Question 5

Who would be the audience for your media product?

The socio-economic classes that we plan to aim our thriller at are from C1, C2, D and E this is because the people in these groups may be able to relate better to the characters in the film, as our characters are also within those groups, so they may be able to see the realism and emotions within the plot.

Male and females are both able to enjoy the plot of a thriller and our thriller is genderless because so far it only contains shadows. This will automatically interest both teenage girls and boys. This has lead us to make our certificate 15+ (targeted at 15-22) as we feel that our story will be found interesting by those ages.

However we feel that an audience younger than 15 is not appropriate for our film because the plot is quite tense and has elements that younger audiences may find disturbing and therefore only older audiences will be able to handle the plot. For example, the threat we include in our thriller of a home invasion or threat of someone/something outside your house:














My primary audience is going to be people who love thrillers and are loyal to this genre. This may be some teenagers 15 and above and young adults. Also, they can relate to the setting and appreciate the fact that it is more psychological than gory or violent. People who can appreciate a thriller not being so typical and stepping outside some thriller conventions but still has that tense atmosphere and susprise they seek.

My audience will share the same interests and like to socialise. They like going out with their friends and this may include seeing a thriller film together. They are most likely to live in England and America and value things such as their social activitives and popularity. They may like the know things before others and are people that visity the cinema or watch films on TV and DVDs very often. They like to shop in places such as Topshop/Topman, New Look, Burton, Dorothy Perkins and other popular retail shops and like brands such as Starbucks and Costa. ASDA and Tesco are also popular places they like to visit, which would be a good place to distribute my product.

My secondary audience may be a younger audience who want to act too mature, such as pre-teenagers. They will most likely have much in common with my primary audience, such as liking to socialise, and be more scared of the theme of my product.


My tertiary audience will be a older audience, parents maybe or older couples who seek thrills and enjoy susprises. They may be horror fans and enjoy typical thrillers with the typical thriller conventions.