My media product doesn't necessarily have distinguished characters, as they are just moving shadows or even ones that don't move. They are meant to represent a being/presence. Because of this, it can appeal to all social groups as it doesn't have a specific one.
We used a range of different shots, such as Close Ups and Long Shots. We thought this would be effective as one second you may understand the image but then it changes to a Close Up which confuses the audience because they don't know what they are seeing. The Close Ups we took were more of hands and heads but we experimented with the lighting to make them look distorted and unrecognisable. We used panning in most of our shots but with the lighting instead of the camera as we found that more effective, starting from darkness then returning to it. The Long Shots were more to show the setting of where these shadows linger, which is in a family home. This makes it feel more real for the audience and may make them start to feel unsafe in their own homes, which is what we wanted to create by using these Long Shots. 
We used Point of View shots throughout our product, like the audience found these shadows and that they are there in that house. It could be said that there is someone filming these shadows and the audience are seeing what the person behind the camera is seeing.
There is not much to do with mise-en-scene in our product as it is mostly shadows. The setting the audience can relate to as it is in a family home and this is where most of my audience will live.
The colours used in our production could represent evil. We use the colour red, which can be associated with blood, danger, menace and anger, and we use black and white which contrasts with the red, making them both stand out against each other and is very effective. The shadows can represent evil as they are invading a setting which is meant to be associated with good, and the shadows are turning it into a place of evil.
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