Evaluation, Question 4

What kind of media institution might distribute your media product and why?


The Thriller genre involves excitement, intrigue and mystery. People who like this will most likely watch thrillers. The types of people that watch thrillers are people who like to try and figure our the plot or twist for themselves but never quite gets there, a person who never gives up trying and will always give it a shot on working out what is happening but still loves the element of suprise.

Thriller films are viewed by most audiences especially teenagers who enjoy the action, twists, suspense etc. Male and females are both able to enjoy the plot of a thriller and our thriller contains the element of suspense as the antagonists are anonyms. This will automatically interest both teenage girls and boys. This has lead us to make our certificate 15+ (targeted at 15-22) as we feel that our story will be found interesting by those ages. We feel that our target audience will be able to relate to the story making them more interested, and will also enjoy things such as the twist within our film.


We chose to use Film 4 as it funds more horrors and thrillers and is quite popular. They do this to widen their audiences and profit their company more. It also invests in low budget films which would be right for us as my product is low budget, and this would appeal to them.

Films such as The Blair Witch Project and Paranormal Activity use fottage that made it look like a documentary to create the realism. This is done on a low budget because not much equipment or settings are needed. This is very effective as it goes to show you don't have to have a big budget to make a thriller effective. Film 4 are most likely to fund films like these because of this.

A Co Production company would be useful as they may advertise DVDs more because Film 4 are not very good at promoting DVDs, just films on TV or online. A Co Production company, for example Studio Canal from France, could sell a film internationally, as well as Co Production Companies in America.

Using Film 4 can result in TV trailers and even online which will promote our product. Another method we could use it to set up a Youtube account and post it on Youtube and promote it to get recognision. We could also ask websites that specialise in film reviews are upcoming films and ask them to promote our product, such as www.totalfilm.com.